Showing posts with label BCBGMaxAzria. Show all posts
Showing posts with label BCBGMaxAzria. Show all posts

Thursday, January 13, 2011

BCBGMaxAzria Body Conscious Dress

We just added the BCBGMaxAzria Women's Body Conscious Dress to our Shimi collection.  A very stylish and chic dress, this is something that I would have thought only suited women with a body like the model showing it.

How wrong I am.  I know this because up until 6 months ago I worked in a boutique that specialised in women's clothing with the focus on the 40 - 70 year old.  The clothing was still very stylish, which is why it was and is such a popular boutique, no old ladies clothing in there.  One of their most popular designs is a dress in a similar vein to that of the BCBGMaxAzria Body Conscious Dress and I can say that most of the ladies who tried on this dress, then bought it.

The material is a jersey, so it is quite thick and drapes beautifully.  Whilst you would think in the 40-70 age group most women's bodies would have some signs of what a wonderful life they have had, the lumps and bumps are hidden in this dress.  I was consistently surprised that this is a dress that would suit almost any body shape.

I think maybe mine (8 months pregnant) is about the only body shape that wouldn't do it justice.

Happy Shopping
Jen & Row
www.shimi.com.au