We just added the BCBGMaxAzria Women's Body Conscious Dress to our Shimi collection. A very stylish and chic dress, this is something that I would have thought only suited women with a body like the model showing it.
How wrong I am. I know this because up until 6 months ago I worked in a boutique that specialised in women's clothing with the focus on the 40 - 70 year old. The clothing was still very stylish, which is why it was and is such a popular boutique, no old ladies clothing in there. One of their most popular designs is a dress in a similar vein to that of the BCBGMaxAzria Body Conscious Dress and I can say that most of the ladies who tried on this dress, then bought it.
The material is a jersey, so it is quite thick and drapes beautifully. Whilst you would think in the 40-70 age group most women's bodies would have some signs of what a wonderful life they have had, the lumps and bumps are hidden in this dress. I was consistently surprised that this is a dress that would suit almost any body shape.
I think maybe mine (8 months pregnant) is about the only body shape that wouldn't do it justice.
Happy Shopping
Jen & Row
www.shimi.com.au
Thursday, January 13, 2011
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